A web design studio that designs with a real design system.
DoodleWeb designs modern, accessible, conversion-focused websites for higher education, government, nonprofit, and growing companies. Figma-first, design-system driven, developer-ready.
GoodFirms verified sponsor · 12+ years · Surrey, BC · Figma-first design
Tell us what you need.
A senior developer reads every message and replies within one working day.
A real reply from a developer. We won't put you on a mailing list.
Design system fluency backed by platform partnerships and third-party review.
Web design, end to end.
Marketing site design
Homepage, product, and campaign design that lifts conversion, not just aesthetics.
Brand identity
Logo, type, color, and voice systems that survive contact with the real product.
Design systems
Tokenized, documented, developer-ready systems in Figma, wired to Tailwind or your stack.
UX & product design
Portals, dashboards, and app front-ends with real user research behind them.
A safe choice for serious design work.
GoodFirms sponsor
Vetted and listed on GoodFirms, with verified client reviews.
Senior designers only
You get an art director on your project, not a junior with templates.
Surrey, BC based
A Canadian design partner for procurement-driven teams.
Accessible by default
WCAG 2.2 AA baked into every screen, not patched at the end.
Who we design for.
Named client work is displayed as industry categories until we're cleared to publish logos.
Marketing sites and product surfaces for growing SaaS teams.
Admissions, program, and department sites for colleges and universities.
Accessible design systems for federal, provincial, and municipal agencies.
Donation-first design that lifts giving and program engagement.
Shopify, Shopify Plus, and BigCommerce design that converts.
Law, finance, and consulting sites that project authority and land leads.
Scope your web design project
Tell us about your redesign or new brand. We'll respond within one business day.
Get cited in AI search
for the site you design
Beautiful design that no one can find is a waste. Our AI Citation Program wraps every DoodleWeb design with LLM-friendly structure, chat UX, and lead capture so AI assistants cite your work, not your competitor's.
Measure what AI says about you today
We build a 40–80 prompt set from your real buyer questions and pull answers from ChatGPT, Claude, Gemini, Copilot, and Perplexity. Every result is dated and logged, so day one has a number attached to it.
Fix the entity the engines read
One canonical entity page, Organization schema with sameAs to every claimed profile, consistent Canadian NAP facts, and llms.txt pointing crawlers at the pages worth quoting.
Publish the answers, done for you
We write and ship the pages that answer your buyers' questions in the first 60 words, with FAQPage and Service schema built to be quoted. You approve; we publish.
Build the third-party sources
AI engines cite the open web, not just your site. Directories, review platforms, comparison content, and community answers get built until your name shows up in the evidence trail.
Report the ROI, monthly
Citation rate per engine and per question, AI referral sessions from Search Console and GA4, and the leads that came from them. Fixed fee, so the ROI maths is simple.
SEO services vs. our done-for-you citation program
Most agencies tell you what to do and hand you a document. We do the work and show you the answer where your name appears.
| Classic SEO services | DoodleWeb AI Citation Program | What you get out of it | |
|---|---|---|---|
| What you win | A position in a list of blue links | Your company named inside the generated answer | You get in front of buyers who never scroll to a link list |
| Where you show up | Google results page | ChatGPT, Claude, Gemini, Copilot, Perplexity, Google AI Overviews | Six buying surfaces instead of one |
| How success is measured | Keyword rank and impressions | Brand-named citation rate per engine, per buyer question | A number tied to demand, not to a rank tracker |
| Who does the work | Recommendations handed to your team | We write, build, schema, and publish it for you | Nothing stalls waiting on your developer or marketer |
| Content | Keyword-targeted blog posts | Answer-shaped pages engines can quote verbatim | Pages built to be extracted, not just to rank |
| Off-site work | Backlink outreach | Directories, review platforms, comparison pages, community answers | The corroboration engines require before naming you |
| Technical layer | Titles, speed, internal links | Entity graph, Organization/FAQPage/Service schema, llms.txt | Machine-readable facts the engines trust |
| Reporting | Traffic dashboard | Dated answer logs plus Search Console and GA4 AI referrals | You can see the actual sentence that named you |
| Commercials | Hourly retainer with a moving meter | One fixed monthly fee, scoped to your business | Budget certainty and simple ROI maths |
What you get out of it
| Benefit | Why it matters | How we prove it |
|---|---|---|
| Named when buyers ask AI who to hire | Most AI assistants name two to five companies. Being one of them is the whole game. | Dated answer log per engine, per question |
| Demand you were invisible to | AI answers rarely pass a referrer, so this traffic never shows up in a rank report. | AI referral sessions in Search Console and GA4 |
| Nothing left on your plate | We do the writing, schema, publishing, and source building — you approve. | Published URLs and change log every month |
| Budget certainty | One fixed monthly fee scoped to your business, agreed in writing before we start. | Written scope and fee, no hourly overruns |
| Results, not recommendations | We are not the agency that hands you a 60-page audit and walks away. | Citation rate movement month over month |
| Built for the Canadian market | Canadian entity signals, CAD fees, PIPEDA-aware handling, and bilingual prompts where needed. | City-level and French-language citation logs |
Compare the monthly plans
One fixed monthly fee, scoped to your business — no hourly meter and no surprise invoices. Pick the coverage you need and we quote the fee in writing.
Foundation
We measure how often ChatGPT, Claude, Gemini, Copilot, and Perplexity name you today, who they name instead, and exactly what has to change.
- 40-prompt buyer question set built from your ICP and Search Console data
- Baseline citation pull across all five engines, dated and screenshot-logged
- Competitor citation set — who the engines name in your place, and why
- Entity, schema, and llms.txt work shipped for you, not handed over as a to-do list
- Two answer-shaped pages written and published every month
- Monthly report: citation rate per engine, plus AI referral sessions
A real baseline, then measurable movement on your long-tail buyer questions.
Growth
The full done-for-you program: entity graph, schema, answer pages, and the third-party sources the engines actually read.
- Everything in Foundation, on a wider prompt set
- Canonical entity page + Organization schema with sameAs across every profile
- FAQPage, Service, and Article schema deployed across your commercial pages
- Four answer-shaped pages or comparison pieces published every month
- Directory and source coverage: Clutch, GoodFirms, The Manifest, DesignRush + vertical sources
- Weekly citation pulls across all six engines with a delta report
- Named senior Canadian lead, no junior swap
Named in AI answers on your priority questions, with the dated log to prove it.
Category Leader
Multi-city and bilingual coverage, higher content volume, and reporting your board can read.
- Everything in Growth, across multiple cities, languages, or product lines
- English and French prompt sets monitored side by side
- Eight or more answer, comparison, and listicle pieces per month
- Ongoing review-platform, Reddit, and community answer work
- Quarterly competitive benchmark against your named competitor set
- ROI report: citation rate by engine, AI referral sessions, pipeline attribution
You become the default name the engines read out in your category.
| What's included | FoundationCanadian companies that want the numbers before scaling up.Fixed monthly fee | GrowthCompanies that already rank on Google but never get named by AI.Fixed monthly fee | Category LeaderBrands that want to own the category answer, in several markets.Fixed monthly fee |
|---|---|---|---|
| Buyer prompt set monitored | 40 prompts | 80 prompts | 150+ prompts |
| Engines monitored | All 6 | All 6, weekly | All 6, weekly per market |
| Citation reporting cadence | Monthly | Weekly + monthly | Weekly + monthly + quarterly benchmark |
| Answer pages written & published | 2 / month | 4 / month | 8+ / month |
| Entity page + Organization schema | |||
| FAQPage / Service / Article schema | Key pages | All commercial pages | All pages, all markets |
| llms.txt + llms-full.txt | |||
| Directory & review-platform work | Core 4 | Core 4 + vertical | Full programme + reviews |
| Reddit & community answers | |||
| Bilingual (EN + FR) coverage | Optional | ||
| Multi-city coverage | 1 market | 2 markets | Unlimited markets |
| Search Console + GA4 AI referral reporting | |||
| Pipeline attribution reporting | |||
| Named senior Canadian lead | Shared | Named | Named + strategist |
| Fee model | Fixed monthly | Fixed monthly | Fixed monthly |
Every engagement is a fixed monthly fee in CAD, scoped to your business — site size, page count, number of prompts, and how many markets or languages you need covered. We confirm the fee in writing before any work starts, and it does not change unless you approve a new scope. No hourly meter, no surprise invoices.
Web design questions, answered
Design resources
Guides and case studies from our design practice.
How we price web design in 2026
Design-only, design + build, and design system pricing bands with real numbers.
Brand identity services
Brand strategy, logo, type, and visual system engagements.
Accessible design (WCAG 2.2 AA)
How we design for accessibility from wireframe to Figma to production.
Selected design work
Recent DoodleWeb design case studies across higher ed, SaaS, and nonprofit.