Prospective students ask AI which schools to consider. Is yours cited by ChatGPT and Gemini.
Students now start their college search in ChatGPT, Gemini, and Google's AI Overviews, and most university websites are invisible there. DoodleWeb audits, fixes, and tracks your institution's AI search visibility, built on 12+ years of higher-ed web work.
12+ years in higher-ed web · AEO/GEO specialists · Based in Surrey, BC, Canada
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AI search visibility, end to end.
AI Visibility Audit
We test how ChatGPT, Gemini, Perplexity, and AI Overviews answer the questions your prospective students actually ask, and score where your institution appears, and where competitors do.
Content & Structure Optimization
We restructure program pages, admissions content, and FAQs into the Q&A patterns AI engines extract and cite, without a redesign or replatform.
Schema & Technical Layer
FAQ, Organization, Course, and BreadcrumbList JSON-LD, llms.txt and llms-full.txt, and crawlability fixes, implemented in your existing Drupal, WordPress, or Cascade CMS.
Monthly Citation Tracking
A monthly report of where your institution is cited across the four major engines, movement against named competitor schools, and what we're changing next.
Why higher-ed teams pick DoodleWeb for this.
Higher-ed natives
12+ years building university and college sites. We know program pages, catalogs, and .edu governance.
AEO/GEO is our practice, not a bolt-on
We run answer engine optimization as a core service and build AI visibility tooling of our own.
Works in your CMS
Implemented in your existing Drupal, WordPress, or other CMS. No replatform required.
Measured, not vibes
Weekly citation tests, monthly reporting, movement tracked against the competitor set you name.
Who this is for.
Named client work is displayed as industry categories until we're cleared to publish logos.
VPs of enrollment and admissions marketing teams accountable for inquiry and applicant volume.
Graduate, online, and professional programs competing in high-intent AI queries like 'best online MBA.'
Central web teams who own the institution's presence and need AI visibility across hundreds of pages.
Regional institutions competing for local AI queries like 'nursing programs near me.'
Institutions whose research should be cited by AI engines and currently isn't.
Units selling to adult learners who research almost entirely through AI assistants.
Find out how visible you are.
Tell us your institution and three competitor schools. We'll run a baseline AI visibility check and walk you through it on a 30-minute call.
Answer prospective-student questions on your own site, in your own voice.
for your .edu
Prospective students who do land on your site don't want to dig through menus either. Our AI Citation Program gives your .edu a answer pages, schema, and entity work that get your programs named when applicants ask AI which school to pick — fixed price, no rebuild.
How it works
Playing…
Measure what AI says about you today
We build a 40–80 prompt set from your real buyer questions and pull answers from ChatGPT, Claude, Gemini, Copilot, and Perplexity. Every result is dated and logged, so day one has a number attached to it.
0
tasks left on your team
Done for you, end to end
We do not hand you an audit. We write the answer pages, deploy the schema, build the entity graph and llms.txt, and do the off-site source work. You approve; we ship.
GA4
+ Search Console, your own accounts
Real Google Analytics and Search Console data
Every report is built on your own GA4 and Search Console properties — AI referral sessions, assisted conversions, landing pages — next to the dated citation log per engine.
New
revenue line for agency partners
Pipeline you can grow by signing up
AI assistants send high-intent buyers who already read a recommendation. Getting named is the cheapest pipeline lift available in 2026 — and if you are an agency, you can resell this program as new revenue.
What you win
A position in a list of blue links
Your company named inside the generated answer
Where you show up
Google results page
ChatGPT, Claude, Gemini, Copilot, Perplexity, Google AI Overviews
Who does the work
Recommendations handed to your team
We write, build, schema, and publish it for you
What this includes for you
- Cited by ChatGPT, Claude, Gemini, and Copilot
- GEO optimization for ChatGPT, Perplexity, Gemini
- Monthly citation and AI-referral reporting
- Sends captured inquiries directly into your admissions inbox or CRM
- Drops into any Drupal, WordPress, or Cascade site as a snippet
AI search visibility questions, answered
AI search resources for higher ed
A focused set of resources on how AI search is changing enrollment marketing, and what to do about it.
How students actually use AI in their college search
The query patterns by funnel stage, who gets cited today, and what enrollment teams should do first.
Why your university is invisible in AI search
Five structural reasons .edu sites don't get cited, and the specific fix for each.
AEO for higher education: a practical guide
The five-step playbook: query set, baseline, restructure, schema and llms.txt, measure and iterate.
How to get cited by ChatGPT and Perplexity
The broader DoodleWeb primer on how modern AI engines choose which sources to name in an answer.
Other certified partner practices at DoodleWeb
Higher education web practice
DoodleWeb's higher-ed web work: flagship .edu builds, program sites, and long-term support.
Higher-ed accessibility (AODA & WCAG)
Audits, remediation, and monitoring for AODA / Accessible Canada Act / WCAG 2.1 AA on university sites.
Answer engine optimization
Our broader AEO practice for teams outside higher-ed.
Drupal Certified Partner
Drupal 10 and 11 builds, D7 EOL migrations, and long-term support for universities and colleges.