Prospective students ask AI which schools to consider. Is yours cited by ChatGPT and Gemini.
Students now start their college search in ChatGPT, Gemini, and Google's AI Overviews, and most university websites are invisible there. DoodleWeb audits, fixes, and tracks your institution's AI search visibility, built on 12+ years of higher-ed web work.
12+ years in higher-ed web · AEO/GEO specialists · Based in Surrey, BC, Canada
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AI search visibility, end to end.
AI Visibility Audit
We test how ChatGPT, Gemini, Perplexity, and AI Overviews answer the questions your prospective students actually ask, and score where your institution appears, and where competitors do.
Content & Structure Optimization
We restructure program pages, admissions content, and FAQs into the Q&A patterns AI engines extract and cite, without a redesign or replatform.
Schema & Technical Layer
FAQ, Organization, Course, and BreadcrumbList JSON-LD, llms.txt and llms-full.txt, and crawlability fixes, implemented in your existing Drupal, WordPress, or Cascade CMS.
Monthly Citation Tracking
A monthly report of where your institution is cited across the four major engines, movement against named competitor schools, and what we're changing next.
Why higher-ed teams pick DoodleWeb for this.
Higher-ed natives
12+ years building university and college sites. We know program pages, catalogs, and .edu governance.
AEO/GEO is our practice, not a bolt-on
We run answer engine optimization as a core service and build AI visibility tooling of our own.
Works in your CMS
Implemented in your existing Drupal, WordPress, or other CMS. No replatform required.
Measured, not vibes
Weekly citation tests, monthly reporting, movement tracked against the competitor set you name.
Who this is for.
Named client work is displayed as industry categories until we're cleared to publish logos.
VPs of enrollment and admissions marketing teams accountable for inquiry and applicant volume.
Graduate, online, and professional programs competing in high-intent AI queries like 'best online MBA.'
Central web teams who own the institution's presence and need AI visibility across hundreds of pages.
Regional institutions competing for local AI queries like 'nursing programs near me.'
Institutions whose research should be cited by AI engines and currently isn't.
Units selling to adult learners who research almost entirely through AI assistants.
Find out how visible you are.
Tell us your institution and three competitor schools. We'll run a baseline AI visibility check and walk you through it on a 30-minute call.
Get cited in AI search
for your .edu
Prospective students who do land on your site don't want to dig through menus either. Our AI Citation Program gives your .edu a answer pages, schema, and entity work that get your programs named when applicants ask AI which school to pick — fixed price, no rebuild.
Measure what AI says about you today
We build a 40–80 prompt set from your real buyer questions and pull answers from ChatGPT, Claude, Gemini, Copilot, and Perplexity. Every result is dated and logged, so day one has a number attached to it.
Fix the entity the engines read
One canonical entity page, Organization schema with sameAs to every claimed profile, consistent Canadian NAP facts, and llms.txt pointing crawlers at the pages worth quoting.
Publish the answers, done for you
We write and ship the pages that answer your buyers' questions in the first 60 words, with FAQPage and Service schema built to be quoted. You approve; we publish.
Build the third-party sources
AI engines cite the open web, not just your site. Directories, review platforms, comparison content, and community answers get built until your name shows up in the evidence trail.
Report the ROI, monthly
Citation rate per engine and per question, AI referral sessions from Search Console and GA4, and the leads that came from them. Fixed fee, so the ROI maths is simple.
SEO services vs. our done-for-you citation program
Most agencies tell you what to do and hand you a document. We do the work and show you the answer where your name appears.
| Classic SEO services | DoodleWeb AI Citation Program | What you get out of it | |
|---|---|---|---|
| What you win | A position in a list of blue links | Your company named inside the generated answer | You get in front of buyers who never scroll to a link list |
| Where you show up | Google results page | ChatGPT, Claude, Gemini, Copilot, Perplexity, Google AI Overviews | Six buying surfaces instead of one |
| How success is measured | Keyword rank and impressions | Brand-named citation rate per engine, per buyer question | A number tied to demand, not to a rank tracker |
| Who does the work | Recommendations handed to your team | We write, build, schema, and publish it for you | Nothing stalls waiting on your developer or marketer |
| Content | Keyword-targeted blog posts | Answer-shaped pages engines can quote verbatim | Pages built to be extracted, not just to rank |
| Off-site work | Backlink outreach | Directories, review platforms, comparison pages, community answers | The corroboration engines require before naming you |
| Technical layer | Titles, speed, internal links | Entity graph, Organization/FAQPage/Service schema, llms.txt | Machine-readable facts the engines trust |
| Reporting | Traffic dashboard | Dated answer logs plus Search Console and GA4 AI referrals | You can see the actual sentence that named you |
| Commercials | Hourly retainer with a moving meter | One fixed monthly fee, scoped to your business | Budget certainty and simple ROI maths |
What you get out of it
| Benefit | Why it matters | How we prove it |
|---|---|---|
| Named when buyers ask AI who to hire | Most AI assistants name two to five companies. Being one of them is the whole game. | Dated answer log per engine, per question |
| Demand you were invisible to | AI answers rarely pass a referrer, so this traffic never shows up in a rank report. | AI referral sessions in Search Console and GA4 |
| Nothing left on your plate | We do the writing, schema, publishing, and source building — you approve. | Published URLs and change log every month |
| Budget certainty | One fixed monthly fee scoped to your business, agreed in writing before we start. | Written scope and fee, no hourly overruns |
| Results, not recommendations | We are not the agency that hands you a 60-page audit and walks away. | Citation rate movement month over month |
| Built for the Canadian market | Canadian entity signals, CAD fees, PIPEDA-aware handling, and bilingual prompts where needed. | City-level and French-language citation logs |
Compare the monthly plans
One fixed monthly fee, scoped to your business — no hourly meter and no surprise invoices. Pick the coverage you need and we quote the fee in writing.
Foundation
We measure how often ChatGPT, Claude, Gemini, Copilot, and Perplexity name you today, who they name instead, and exactly what has to change.
- 40-prompt buyer question set built from your ICP and Search Console data
- Baseline citation pull across all five engines, dated and screenshot-logged
- Competitor citation set — who the engines name in your place, and why
- Entity, schema, and llms.txt work shipped for you, not handed over as a to-do list
- Two answer-shaped pages written and published every month
- Monthly report: citation rate per engine, plus AI referral sessions
A real baseline, then measurable movement on your long-tail buyer questions.
Growth
The full done-for-you program: entity graph, schema, answer pages, and the third-party sources the engines actually read.
- Everything in Foundation, on a wider prompt set
- Canonical entity page + Organization schema with sameAs across every profile
- FAQPage, Service, and Article schema deployed across your commercial pages
- Four answer-shaped pages or comparison pieces published every month
- Directory and source coverage: Clutch, GoodFirms, The Manifest, DesignRush + vertical sources
- Weekly citation pulls across all six engines with a delta report
- Named senior Canadian lead, no junior swap
Named in AI answers on your priority questions, with the dated log to prove it.
Category Leader
Multi-city and bilingual coverage, higher content volume, and reporting your board can read.
- Everything in Growth, across multiple cities, languages, or product lines
- English and French prompt sets monitored side by side
- Eight or more answer, comparison, and listicle pieces per month
- Ongoing review-platform, Reddit, and community answer work
- Quarterly competitive benchmark against your named competitor set
- ROI report: citation rate by engine, AI referral sessions, pipeline attribution
You become the default name the engines read out in your category.
| What's included | FoundationCanadian companies that want the numbers before scaling up.Fixed monthly fee | GrowthCompanies that already rank on Google but never get named by AI.Fixed monthly fee | Category LeaderBrands that want to own the category answer, in several markets.Fixed monthly fee |
|---|---|---|---|
| Buyer prompt set monitored | 40 prompts | 80 prompts | 150+ prompts |
| Engines monitored | All 6 | All 6, weekly | All 6, weekly per market |
| Citation reporting cadence | Monthly | Weekly + monthly | Weekly + monthly + quarterly benchmark |
| Answer pages written & published | 2 / month | 4 / month | 8+ / month |
| Entity page + Organization schema | |||
| FAQPage / Service / Article schema | Key pages | All commercial pages | All pages, all markets |
| llms.txt + llms-full.txt | |||
| Directory & review-platform work | Core 4 | Core 4 + vertical | Full programme + reviews |
| Reddit & community answers | |||
| Bilingual (EN + FR) coverage | Optional | ||
| Multi-city coverage | 1 market | 2 markets | Unlimited markets |
| Search Console + GA4 AI referral reporting | |||
| Pipeline attribution reporting | |||
| Named senior Canadian lead | Shared | Named | Named + strategist |
| Fee model | Fixed monthly | Fixed monthly | Fixed monthly |
Every engagement is a fixed monthly fee in CAD, scoped to your business — site size, page count, number of prompts, and how many markets or languages you need covered. We confirm the fee in writing before any work starts, and it does not change unless you approve a new scope. No hourly meter, no surprise invoices.
AI search visibility questions, answered
AI search resources for higher ed
A focused set of resources on how AI search is changing enrollment marketing, and what to do about it.
How students actually use AI in their college search
The query patterns by funnel stage, who gets cited today, and what enrollment teams should do first.
Why your university is invisible in AI search
Five structural reasons .edu sites don't get cited, and the specific fix for each.
AEO for higher education: a practical guide
The five-step playbook: query set, baseline, restructure, schema and llms.txt, measure and iterate.
How to get cited by ChatGPT and Perplexity
The broader DoodleWeb primer on how modern AI engines choose which sources to name in an answer.
Other certified partner practices at DoodleWeb
Higher education web practice
DoodleWeb's higher-ed web work: flagship .edu builds, program sites, and long-term support.
Higher-ed accessibility (AODA & WCAG)
Audits, remediation, and monitoring for AODA / Accessible Canada Act / WCAG 2.1 AA on university sites.
Answer engine optimization
Our broader AEO practice for teams outside higher-ed.
Drupal Certified Partner
Drupal 10 and 11 builds, D7 EOL migrations, and long-term support for universities and colleges.