Prospective students ask AI which schools to consider. Is yours cited by ChatGPT and Gemini.
Students now start their college search in ChatGPT, Gemini, and Google's AI Overviews, and most university websites are invisible there. DoodleWeb audits, fixes, and tracks your institution's AI search visibility, built on 12+ years of higher-ed web work.
12+ years in higher-ed web · AEO/GEO specialists · Based in Surrey, BC, Canada
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AI search visibility, end to end.
AI Visibility Audit
We test how ChatGPT, Gemini, Perplexity, and AI Overviews answer the questions your prospective students actually ask, and score where your institution appears, and where competitors do.
Content & Structure Optimization
We restructure program pages, admissions content, and FAQs into the Q&A patterns AI engines extract and cite, without a redesign or replatform.
Schema & Technical Layer
FAQ, Organization, Course, and BreadcrumbList JSON-LD, llms.txt and llms-full.txt, and crawlability fixes, implemented in your existing Drupal, WordPress, or Cascade CMS.
Monthly Citation Tracking
A monthly report of where your institution is cited across the four major engines, movement against named competitor schools, and what we're changing next.
Why higher-ed teams pick DoodleWeb for this.
Higher-ed natives
12+ years building university and college sites. We know program pages, catalogs, and .edu governance.
AEO/GEO is our practice, not a bolt-on
We run answer engine optimization as a core service and build AI visibility tooling of our own.
Works in your CMS
Implemented in your existing Drupal, WordPress, or other CMS. No replatform required.
Measured, not vibes
Weekly citation tests, monthly reporting, movement tracked against the competitor set you name.
Who this is for.
Named client work is displayed as industry categories until we're cleared to publish logos.
VPs of enrollment and admissions marketing teams accountable for inquiry and applicant volume.
Graduate, online, and professional programs competing in high-intent AI queries like 'best online MBA.'
Central web teams who own the institution's presence and need AI visibility across hundreds of pages.
Regional institutions competing for local AI queries like 'nursing programs near me.'
Institutions whose research should be cited by AI engines and currently isn't.
Units selling to adult learners who research almost entirely through AI assistants.
Find out how visible you are.
Tell us your institution and three competitor schools. We'll run a baseline AI visibility check and walk you through it on a 30-minute call.
Site Sonar
for your .edu
Prospective students who do land on your site don't want to dig through menus either. Site Sonar gives your .edu a chat-based UI that answers applicant questions from your own content, captures inquiries, and routes them to admissions, no template change, no rebuild.
The exact prompts your buyers ask AI
Built from your ICP, your buying committee's real questions, Google Search Console data, and live autocomplete. Not guesses — every tracked query shows where it came from.
ChatGPT, Perplexity, Gemini, Claude
SiteSonar runs your queries every day and records whether the engines name you, who they name instead, and which sources they cite as evidence.
The Content Gap agent drafts the answer
It scores how well your site answers each buyer question, writes the missing answer pages with FAQ + schema built to be quoted, and pushes them through your approval flow. Nothing publishes without a human yes.
Real Google data, not our own scorecard
Google Search Console and Google Analytics are wired in, so you watch citations turn into impressions and into actual visits from chatgpt.com, perplexity.ai, and gemini.
Monitoring tools stop at the dashboard. SiteSonar acts.
It drafts the fix, publishes it to WordPress, GitHub, or any CMS, and re-checks until the citation appears.
Action-level guidance, not vanity scores
Example: "reply to this exact Reddit thread ChatGPT cites when answering your buyer's question" — with the link.
The 90-day guarantee
We lock your baseline in writing on day one. You see the number every month. If measurable AI visibility hasn't improved in 90 days, you don't pay. Nobody else in the category takes that risk.
AI search visibility questions, answered
AI search resources for higher ed
A focused set of resources on how AI search is changing enrollment marketing, and what to do about it.
How students actually use AI in their college search
The query patterns by funnel stage, who gets cited today, and what enrollment teams should do first.
Why your university is invisible in AI search
Five structural reasons .edu sites don't get cited, and the specific fix for each.
AEO for higher education: a practical guide
The five-step playbook: query set, baseline, restructure, schema and llms.txt, measure and iterate.
How to get cited by ChatGPT and Perplexity
The broader DoodleWeb primer on how modern AI engines choose which sources to name in an answer.
Other certified partner practices at DoodleWeb
Higher education web practice
DoodleWeb's higher-ed web work: flagship .edu builds, program sites, and long-term support.
Higher-ed accessibility (AODA & WCAG)
Audits, remediation, and monitoring for AODA / Accessible Canada Act / WCAG 2.1 AA on university sites.
Answer engine optimization
Our broader AEO practice for teams outside higher-ed.
Drupal Certified Partner
Drupal 10 and 11 builds, D7 EOL migrations, and long-term support for universities and colleges.