Media & Publishing
April Masini
A WordPress platform for a syndicated relationship advice columnist. Built for editorial speed and audience growth.
Summary case study — extended deck on request
the challenge
Where they started.
April Masini is a Media & Publishing organization with a steady editorial cadence, an engaged audience, and the constraints that come with running content at scale (search, syndication, monetization).
the solution
What we built.
DoodleWeb partnered with April Masini to refresh the platform, tune the editorial workflow, and modernize the front end, delivered on WordPress + WP Engine.
the outcome
Where it landed.
Faster editorial workflow, modern front end, and a content platform tuned for syndication and audience growth.
GALLERY
Insidethebuild.
A few selected screens from the live product.
WorkingwithDoodleWebfeltlikeaddingseniorpeopletoourteam,nothandingabrieftoavendor.Theyaskedthequestionswehadbeenavoidingandshippedexactlywhattheypromised.
THE RESULTS
Numbersweareproud of.
Specific, measurable, and pulled from production analytics (not assumptions).
8
Weeks delivered
1,500+
Articles migrated
WP Engine
Hosting
Frequently asked questions about the April Masini case study
- What did DoodleWeb build for April Masini?
- DoodleWeb designed and built a new WordPress + WP Engine platform for April Masini in the Media & Publishing sector. The engagement shipped in 8 weeks and launched in 2023. Scope covered WordPress, WP Engine.
- Which platform and tech stack was used for the April Masini project?
- April Masini was built on WordPress + WP Engine. The full stack included WordPress, WP Engine. DoodleWeb selected the stack after a short discovery based on the team's editorial workflow, performance targets, and compliance requirements for Media & Publishing.
- What problem was April Masini trying to solve?
- April Masini is a Media & Publishing organization with a steady editorial cadence, an engaged audience, and the constraints that come with running content at scale (search, syndication, monetization).
- How did DoodleWeb approach the April Masini build?
- DoodleWeb partnered with April Masini to refresh the platform, tune the editorial workflow, and modernize the front end, delivered on WordPress + WP Engine.
- What were the results of the April Masini project?
- Faster editorial workflow, modern front end, and a content platform tuned for syndication and audience growth. Reported metrics: 8 Weeks delivered, 1500+ Articles migrated, WP Engine Hosting.
- How long did the April Masini project take?
- 8 weeks. Kickoff to launch, delivered by a single senior team (strategist, designer, engineer, and QA/accessibility lead) with no offshore handoff or junior swap after the SOW was signed.
- Is the April Masini website live and where can I see it?
- Yes. The live site is at https://aprilmasini.com/. It launched in 2023 and is maintained by April Masini's in-house team, with optional SLA-backed managed support from DoodleWeb.
- Can DoodleWeb build a project like April Masini for us?
- Yes. DoodleWeb specializes in Media & Publishing builds on WordPress + WP Engine and similar platforms. Every quote is fixed-fee, returned in 48 hours, and staffed by the same senior team that ships it. Book a free 30-minute call at https://calendly.com/doodleweb/30min or email info@doodleweb.ca.