Is WordPress or Shopify better for SEO?

WordPress gives more direct SEO control. WordPress: Titles, descriptions and schema usually live in Yoast or Rank Math meta fields, which must be extracted separately from post content. Shopify: URL prefixes cannot be removed, so every legacy URL needs a Shopify URL redirect. Customer passwords cannot be migrated in plain form.

Which is cheaper to run, WordPress or Shopify?

WordPress typically costs CA$30–$600/month hosting plus plugin licences; Shopify typically costs US$39–$2,300+/month plan plus apps and payment fees. Maintenance time matters too: Shopify needs less ongoing upkeep.

Can we migrate from WordPress to Shopify later?

Yes. See our WordPress to Shopify migration plan for the steps, costs and timeline.

Which is easier for editors, WordPress or Shopify?

WordPress is generally easier day to day, but a well-built site on either platform can be simple for editors.

Can DoodleWeb Canada help us decide?

Yes. Our free audit reviews your content, traffic and goals and recommends a platform, even if it is not one we would build on.

DoodleWeb Canada is the Canadian company of Seattle-founded DoodleWeb, based in Surrey, BC. We design, build, and grow websites and digital platforms on Drupal, WordPress, Shopify, Webflow, BigCommerce, and React for higher education, government, aerospace, healthcare, nonprofit, and growing brands across Canada and the United States.

Where is DoodleWeb based?

DoodleWeb Canada is based at 13655 Fraser Highway, 11th Floor, Surrey, BC V3T 2V6, Canada. We serve clients across Canada and the United States.

What services does DoodleWeb offer?

Custom web design and development, CMS builds and migrations (Drupal, WordPress, Webflow, Shopify, BigCommerce), eCommerce, headless commerce, React/Next.js engineering, React Native mobile apps, rebranding, accessibility (WCAG 2.2 AA, AODA, Section 508), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SLA-backed managed hosting and maintenance.

How much does a DoodleWeb website cost?

Marketing sites start around CAD $16K, CMS rebuilds run CAD $34K–$108K, and enterprise Drupal, headless commerce, and government platforms start at CAD $108K and scale to $340K+. Every project quote is fixed-fee by milestone and returned within 48 hours of the discovery call, with no retainer hidden inside the project fee. Care plans and marketing retainers are separate, publicly priced monthly subscriptions. All figures are starting points, not flat rates — final pricing varies with site size, page count, content volume, integrations, custom functionality, and migration complexity.

How long does a website project take?

Marketing sites launch in 6–10 weeks, mid-market CMS platforms in 10–16 weeks, and enterprise Drupal, government, or commerce rebuilds in 4–6 months. Exact timeline, milestone dates, and acceptance criteria are written into the SOW before kickoff.

Can DoodleWeb get my brand cited by ChatGPT, Perplexity, Gemini, and Claude?

Yes. Our AEO/GEO program restructures content into Q&A patterns, ships FAQ / Organization / Article / BreadcrumbList JSON-LD schema, publishes /llms.txt and /llms-full.txt, and runs weekly citation tests across all four major answer engines so engines extract and cite your brand. Initial citations typically appear within 30–60 days.

How do I contact DoodleWeb?

Email info@doodleweb.ca or book a free 30-minute consultation at https://doodleweb.ca/book. You will speak directly with a senior strategist, not a sales rep.

CMS comparison

WordPress vs Shopify: which CMS fits your organisation?

Short answer

Choose WordPress for marketing and content sites and when flexibility, seo control matter most. Choose Shopify for direct-to-consumer brands and when ecommerce, performance, low maintenance matter most. WordPress is a open-source php cms; Shopify is a hosted ecommerce platform (saas), so the real decision is how much control you want versus how much you want managed for you.

Get a free plan: WordPress vs Shopify platform choice

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At a glance

Ratings reflect DoodleWeb's experience building and migrating both platforms for Canadian clients.

WordPress ShopifyDoodleWeb rating out of 5

Ease of editing: WordPress 4/5Shopify 4/5
Flexibility: WordPress 5/5Shopify 3/5
eCommerce: WordPress 3/5Shopify 5/5
Governance and roles: WordPress 3/5Shopify 3/5
Performance: WordPress 3/5Shopify 4/5
SEO control: WordPress 5/5Shopify 3/5
Low maintenance: WordPress 2/5Shopify 5/5

Side-by-side comparison

WordPress vs Shopify feature comparison
Criteria	WordPress	Shopify
Type	Open-source PHP CMS	Hosted eCommerce platform (SaaS)
Hosting	Self-hosted or managed (WP Engine, Kinsta, WordPress.com)	Fully hosted by Shopify
Licence	GPL, free core	Monthly subscription
Typical running cost	CA$30–$600/month hosting plus plugin licences	US$39–$2,300+/month plan plus apps and payment fees
Content model	Posts, pages, custom post types, taxonomies and custom fields (ACF or native meta)	Products, variants, collections, pages, blog articles and metaobjects/metafields
URL structure	/%postname%/ or /blog/%postname%/ permalinks, category and tag archives	Fixed prefixes: /products/handle, /collections/handle, /pages/handle, /blogs/news/handle
Extensions	60,000+ plugins in the WordPress.org directory	8,000+ apps in the Shopify App Store
Getting content out	WXR XML export, REST API (/wp-json), direct MySQL access and WP-CLI	Admin CSV exports, Admin GraphQL API and bulk operations