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CMS migration plan

Webflow to WordPress Migration: the complete plan

Short answer

To migrate from Webflow to WordPress, export your content through CSV export per collection, map it to the WordPress content model, import it with repeatable scripts, and 301-redirect every old URL before switching DNS. For a mid-size site this takes 5–8 weeks and typically costs CA$21,000–$41,000. DoodleWeb Canada plans and runs the whole move from Surrey, BC.

Get a free plan: Webflow to WordPress Migration

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  • Enterprise CMS specialists
  • Surrey, BC · Canada
  • Senior engineers only

How the migration works

Five stages take your site from Webflow to WordPress without downtime or lost search traffic.

Migration flow from Webflow to WordPress: audit, map, build, redirect, launchWebflow1Audit2Map3Build4Redirect5LaunchWordPress
Every DoodleWeb migration follows the same five-stage path, with a live staging site from the build stage.

Why teams move from Webflow to WordPress

  • Teams usually leave Webflow because of CMS item limits, thin workflows or a need for server-side features.
  • Own your code and hosting, with no platform lock-in
  • Editors get the familiar block editor and a vast plugin ecosystem
  • Mature SEO tooling for titles, schema and sitemaps
  • The largest pool of Canadian developers if you ever change agencies

Key considerations before you migrate

These are the questions that decide scope, cost and risk. We answer each one in the free audit.

01

Getting the content out

On Webflow, content leaves through CSV export per collection, Data API v2, static HTML/CSS export (no CMS logic). We script the extraction so it can be re-run for a final delta just before launch.

02

Getting the content in

On WordPress, we load content with WP-CLI import scripts, REST API, WP All Import for CSV/XML, custom PHP migrators. Scripts are idempotent, so we can wipe and re-import on staging as often as needed.

03

Content model differences

Webflow stores content as cms collections with fields, references and multi-references; static pages. WordPress uses posts, pages, custom post types, taxonomies and custom fields (acf or native meta). The gap between the two decides how much transformation and manual clean-up is needed.

04

URLs and SEO

Webflow URLs typically follow /collection-slug/item-slug for cms items, free paths for static pages, while WordPress uses /%postname%/ or /blog/%postname%/ permalinks, category and tag archives. Titles, descriptions and schema usually live in Yoast or Rank Math meta fields, which must be extracted separately from post content.

05

Features and extensions

Webflow relies on apps marketplace and custom code embeds; WordPress offers 60,000+ plugins in the wordpress.org directory. Each feature in use is listed, then mapped to a native feature, an app or custom code, or retired.

06

Running cost after launch

Expect CA$30–$600/month hosting plus plugin licences on WordPress, compared with US$18–$235/month site plan plus seats on Webflow. We include this in the scope so the business case is complete.

07

Accessibility and bilingual content

We rebuild templates to WCAG 2.2 AA and, for Canadian organisations with French content, plan language switching and hreflang before import.

Content mapping

How each part of your Webflow site lands in WordPress.

Webflow to WordPress content mapping
WebflowWordPressHow we handle it
CMS CollectionsPages, posts and custom post typesEach source type is mapped field by field in a signed-off content model before any data moves.
Categories and tagsTaxonomiesTerms are de-duplicated and merged where the old site accumulated near-identical tags.
Media library and imagesMedia libraryFiles are downloaded, renamed, compressed and re-linked, with alt text carried over or written.
SEO titles, descriptions and schemaWordPress SEO fields and JSON-LDRedirects are managed in site settings (301 rules with wildcards); schema is added through custom code embeds.
URLs/%postname%/ or /blog/%postname%/ permalinks, category and tag archivesEvery indexed URL gets a one-to-one 301 redirect; pattern rules cover the long tail.
Forms and integrationsNative forms or CRM embedsCRM, email and analytics connections are rebuilt and tested with real submissions.

The step-by-step plan

  1. 1. Discovery and audit

    Crawl the Webflow site, export analytics and Search Console data, and inventory every template, feature and integration.

    • URL inventory with traffic
    • Feature and plugin map
    • Fixed-price scope

  2. 2. Content model and design

    Design the WordPress content model and templates, then approve designs for each page type.

    • Field-level mapping sheet
    • Approved designs
    • Redirect strategy

  3. 3. Build and scripted migration

    Build WordPress templates and run repeatable import scripts onto staging, checking counts and spot-checking content.

    • Staging site
    • Migration scripts and logs
    • Content parity report

  4. 4. QA, redirects and training

    Test accessibility, speed, forms and integrations; validate every redirect; train editors.

    • WCAG 2.2 AA report
    • Redirect test results
    • Editor training session

  5. 5. Launch and 30-day monitoring

    Final delta import, DNS cutover in a quiet window, sitemap submission and daily Search Console checks for 30 days.

    • Launch checklist
    • Search Console sitemap submitted
    • 30-day performance report
Indicative timeline (weeks, mid-size site)
  1. Discovery and audit
  2. Content model and design
  3. Build and scripted migration
  4. QA, redirects and training
  5. Launch and 30-day monitoring

Week 0 → 12

Webflow to WordPress migration cost in Canada

Ranges come from our migration cost calculator and include a design refresh, redirects, accessibility QA and launch monitoring. Your fixed price follows the audit.

Estimated migration costs in Canadian dollars
Site sizeApprox. pagesCost (CAD)Timeline
Small site30CA$15,000–$30,0004–6 weeks
Mid-size site150CA$21,000–$41,0005–8 weeks
Large site600CA$35,500–$70,0009–14 weeks

Try the migration cost calculator for your own numbers.

Risks and how we remove them

Migration risk register
RiskImpactMitigation
Lost rankings from broken URLsHighOne-to-one 301 map for every indexed URL, tested with a crawler before and after launch.
Content lost or mangled in transitMediumScripted imports with record counts, rollback and side-by-side parity checks.
Missing features after launchMediumFeature map signed off during discovery, so nothing is dropped by surprise.

Frequently asked questions

Related guides

Ready to plan your Webflow to WordPress move?

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Q&A

Frequently asked questions about DoodleWeb

What is DoodleWeb?
DoodleWeb Canada is the Canadian company of Seattle-founded DoodleWeb, based in Surrey, BC. We design, build, and grow websites and digital platforms on Drupal, WordPress, Shopify, Webflow, BigCommerce, and React for higher education, government, aerospace, healthcare, nonprofit, and growing brands across Canada and the United States.
Where is DoodleWeb based?
DoodleWeb Canada is based at 13655 Fraser Highway, 11th Floor, Surrey, BC V3T 2V6, Canada. We serve clients across Canada and the United States.
What services does DoodleWeb offer?
Custom web design and development, CMS builds and migrations (Drupal, WordPress, Webflow, Shopify, BigCommerce), eCommerce, headless commerce, React/Next.js engineering, React Native mobile apps, rebranding, accessibility (WCAG 2.2 AA, AODA, Section 508), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SLA-backed managed hosting and maintenance.
How much does a DoodleWeb website cost?
Marketing sites start around CAD $16K, CMS rebuilds run CAD $34K–$108K, and enterprise Drupal, headless commerce, and government platforms start at CAD $108K and scale to $340K+. Every project quote is fixed-fee by milestone and returned within 48 hours of the discovery call, with no retainer hidden inside the project fee. Care plans and marketing retainers are separate, publicly priced monthly subscriptions. All figures are starting points, not flat rates — final pricing varies with site size, page count, content volume, integrations, custom functionality, and migration complexity.
How long does a website project take?
Marketing sites launch in 6–10 weeks, mid-market CMS platforms in 10–16 weeks, and enterprise Drupal, government, or commerce rebuilds in 4–6 months. Exact timeline, milestone dates, and acceptance criteria are written into the SOW before kickoff.
Can DoodleWeb get my brand cited by ChatGPT, Perplexity, Gemini, and Claude?
Yes. Our AEO/GEO program restructures content into Q&A patterns, ships FAQ / Organization / Article / BreadcrumbList JSON-LD schema, publishes /llms.txt and /llms-full.txt, and runs weekly citation tests across all four major answer engines so engines extract and cite your brand. Initial citations typically appear within 30–60 days.
How do I contact DoodleWeb?
Email info@doodleweb.ca or book a free 30-minute consultation at https://doodleweb.ca/book. You will speak directly with a senior strategist, not a sales rep.