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CMS migration plan

Wix to Webflow Migration: the complete plan

Short answer

To migrate from Wix to Webflow, export your content through Blog RSS/XML, map it to the Webflow content model, import it with repeatable scripts, and 301-redirect every old URL before switching DNS. For a mid-size site this takes 5–9 weeks and typically costs CA$22,000–$43,500. DoodleWeb Canada plans and runs the whole move from Surrey, BC.

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  • Enterprise CMS specialists
  • Surrey, BC · Canada
  • Senior engineers only

How the migration works

Five stages take your site from Wix to Webflow without downtime or lost search traffic.

Migration flow from Wix to Webflow: audit, map, build, redirect, launchWix1Audit2Map3Build4Redirect5LaunchWebflow
Every DoodleWeb migration follows the same five-stage path, with a live staging site from the build stage.

Why teams move from Wix to Webflow

  • Teams usually leave Wix because of slow pages, limited SEO control and no way to take the site with you.
  • A visual editor so marketers ship pages without developers
  • Fast hosting and strong Core Web Vitals by default
  • No plugins, patches or PHP updates to maintain
  • Design freedom without a page-builder's bloat

Key considerations before you migrate

These are the questions that decide scope, cost and risk. We answer each one in the free audit.

01

Getting the content out

On Wix, content leaves through Blog RSS/XML, Wix Data CSV export, store product CSV and Velo APIs; page layouts do not export. Page layouts do not export at all, so design is rebuilt while text and media are extracted.

02

Getting the content in

On Webflow, we load content with CSV import per collection, Webflow Data API v2 scripts. Scripts are idempotent, so we can wipe and re-import on staging as often as needed.

03

Content model differences

Wix stores content as pages, blog posts, cms collections (wix data) and stores products. Webflow uses cms collections with fields, references and multi-references; static pages. The gap between the two decides how much transformation and manual clean-up is needed.

04

URLs and SEO

Wix URLs typically follow /post/slug for blog posts, /product-page/slug for products, free page paths, while Webflow uses /collection-slug/item-slug for cms items, free paths for static pages. Redirects are managed in site settings (301 rules with wildcards); schema is added through custom code embeds.

05

Features and extensions

Wix relies on wix app market; Webflow offers apps marketplace and custom code embeds. Each feature in use is listed, then mapped to a native feature, an app or custom code, or retired.

06

Running cost after launch

Expect US$18–$235/month site plan plus seats on Webflow, compared with CA$23–$200/month on Wix. We include this in the scope so the business case is complete.

07

Accessibility and bilingual content

We rebuild templates to WCAG 2.2 AA and, for Canadian organisations with French content, plan language switching and hreflang before import.

Content mapping

How each part of your Wix site lands in Webflow.

Wix to Webflow content mapping
WixWebflowHow we handle it
Pages and postsCMS Collections and static pagesEach source type is mapped field by field in a signed-off content model before any data moves.
Categories and tagsReference collectionsTerms are de-duplicated and merged where the old site accumulated near-identical tags.
Media library and imagesWebflow asset CDNFiles are downloaded, renamed, compressed and re-linked, with alt text carried over or written.
SEO titles, descriptions and schemaWebflow SEO fields and JSON-LDBlog posts live under /post/, which almost always changes on migration and requires redirects.
URLs/collection-slug/item-slug for CMS items, free paths for static pagesEvery indexed URL gets a one-to-one 301 redirect; pattern rules cover the long tail.
Forms and integrationsWebflow forms or HubSpot embedsCRM, email and analytics connections are rebuilt and tested with real submissions.

The step-by-step plan

  1. 1. Discovery and audit

    Crawl the Wix site, export analytics and Search Console data, and inventory every template, feature and integration.

    • URL inventory with traffic
    • Feature and plugin map
    • Fixed-price scope

  2. 2. Content model and design

    Design the Webflow content model and templates, then approve designs for each page type.

    • Field-level mapping sheet
    • Approved designs
    • Redirect strategy

  3. 3. Build and scripted migration

    Build Webflow templates and run repeatable import scripts onto staging, checking counts and spot-checking content.

    • Staging site
    • Migration scripts and logs
    • Content parity report

  4. 4. QA, redirects and training

    Test accessibility, speed, forms and integrations; validate every redirect; train editors.

    • WCAG 2.2 AA report
    • Redirect test results
    • Editor training session

  5. 5. Launch and 30-day monitoring

    Final delta import, DNS cutover in a quiet window, sitemap submission and daily Search Console checks for 30 days.

    • Launch checklist
    • Search Console sitemap submitted
    • 30-day performance report
Indicative timeline (weeks, mid-size site)
  1. Discovery and audit
  2. Content model and design
  3. Build and scripted migration
  4. QA, redirects and training
  5. Launch and 30-day monitoring

Week 0 → 12

Wix to Webflow migration cost in Canada

Ranges come from our migration cost calculator and include a design refresh, redirects, accessibility QA and launch monitoring. Your fixed price follows the audit.

Estimated migration costs in Canadian dollars
Site sizeApprox. pagesCost (CAD)Timeline
Small site30CA$16,500–$32,5004–7 weeks
Mid-size site150CA$22,000–$43,5005–9 weeks
Large site600CA$39,000–$77,00010–15 weeks

Try the migration cost calculator for your own numbers.

Risks and how we remove them

Migration risk register
RiskImpactMitigation
Lost rankings from broken URLsHighOne-to-one 301 map for every indexed URL, tested with a crawler before and after launch.
Content lost or mangled in transitMediumScripted imports with record counts, rollback and side-by-side parity checks.
Missing features after launchMediumFeature map signed off during discovery, so nothing is dropped by surprise.
Assets stuck on the old platform's CDNHighAll images and files downloaded and re-hosted before the old plan is cancelled.
Hitting CMS item limitsLowItem counts checked against the Webflow plan during scoping.

Frequently asked questions

Related guides

Ready to plan your Wix to Webflow move?

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Q&A

Frequently asked questions about DoodleWeb

What is DoodleWeb?
DoodleWeb Canada is the Canadian company of Seattle-founded DoodleWeb, based in Surrey, BC. We design, build, and grow websites and digital platforms on Drupal, WordPress, Shopify, Webflow, BigCommerce, and React for higher education, government, aerospace, healthcare, nonprofit, and growing brands across Canada and the United States.
Where is DoodleWeb based?
DoodleWeb Canada is based at 13655 Fraser Highway, 11th Floor, Surrey, BC V3T 2V6, Canada. We serve clients across Canada and the United States.
What services does DoodleWeb offer?
Custom web design and development, CMS builds and migrations (Drupal, WordPress, Webflow, Shopify, BigCommerce), eCommerce, headless commerce, React/Next.js engineering, React Native mobile apps, rebranding, accessibility (WCAG 2.2 AA, AODA, Section 508), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and SLA-backed managed hosting and maintenance.
How much does a DoodleWeb website cost?
Marketing sites start around CAD $16K, CMS rebuilds run CAD $34K–$108K, and enterprise Drupal, headless commerce, and government platforms start at CAD $108K and scale to $340K+. Every project quote is fixed-fee by milestone and returned within 48 hours of the discovery call, with no retainer hidden inside the project fee. Care plans and marketing retainers are separate, publicly priced monthly subscriptions. All figures are starting points, not flat rates — final pricing varies with site size, page count, content volume, integrations, custom functionality, and migration complexity.
How long does a website project take?
Marketing sites launch in 6–10 weeks, mid-market CMS platforms in 10–16 weeks, and enterprise Drupal, government, or commerce rebuilds in 4–6 months. Exact timeline, milestone dates, and acceptance criteria are written into the SOW before kickoff.
Can DoodleWeb get my brand cited by ChatGPT, Perplexity, Gemini, and Claude?
Yes. Our AEO/GEO program restructures content into Q&A patterns, ships FAQ / Organization / Article / BreadcrumbList JSON-LD schema, publishes /llms.txt and /llms-full.txt, and runs weekly citation tests across all four major answer engines so engines extract and cite your brand. Initial citations typically appear within 30–60 days.
How do I contact DoodleWeb?
Email info@doodleweb.ca or book a free 30-minute consultation at https://doodleweb.ca/book. You will speak directly with a senior strategist, not a sales rep.