ThickLabel
A white-label Shopify and WordPress program for a creative agency. Multi-brand, multi-store, all under their banner.
Where they started.
ThickLabel came to us with a clear ambition and an aging stack that could not keep up. The brief: rebuild without losing the equity already earned, and ship something the team would be proud to show off in board meetings and on launch day.
What we built.
We ran a focused discovery, made the architecture call (Shopify + WordPress), shipped a design system tuned to the brand, and built in tight loops with the in-house team. Performance, accessibility, and content workflows were treated as features, not after-thoughts.
Where it landed.
ThickLabel launched on time and under the original scope. Pages render fast, editors ship without filing tickets, and the marketing team has runway to test. We stayed on for an open-ended retainer.
Insidethebuild.
A few selected screens from the live product.
WorkingwithDoodleWebfeltlikeaddingseniorpeopletoourteam,nothandingabrieftoavendor.Theyaskedthequestionswehadbeenavoidingandshippedexactlywhattheypromised.
Numbersweareproud of.
Specific, measurable, and pulled from production analytics (not assumptions).
OtherAgencyPartnerwork,worth a look.
Frequently asked questions about the ThickLabel case study
- What did DoodleWeb build for ThickLabel?
- DoodleWeb designed and built a new Shopify + WordPress platform for ThickLabel in the Agency Partner sector. The engagement shipped in Ongoing and launched in 2024. Scope covered Shopify, WordPress, React.
- Which platform and tech stack was used for the ThickLabel project?
- ThickLabel was built on Shopify + WordPress. The full stack included Shopify, WordPress, React. DoodleWeb selected the stack after a short discovery based on the team's editorial workflow, performance targets, and compliance requirements for Agency Partner.
- What problem was ThickLabel trying to solve?
- ThickLabel needed to modernize an aging platform without losing brand equity, hit performance and accessibility targets, and give the internal team a CMS they could actually publish from.
- How did DoodleWeb approach the ThickLabel build?
- DoodleWeb ran discovery, made the architecture call (Shopify + WordPress), shipped a design system tuned to the brand, and built with the in-house team in tight loops. Performance, accessibility (WCAG 2.2 AA), and editor workflows were treated as launch criteria, not afterthoughts.
- What were the results of the ThickLabel project?
- ThickLabel launched on time and on scope. Post-launch, the team saw measurable lifts in performance, engagement, and editor velocity.
- How long did the ThickLabel project take?
- Ongoing. Kickoff to launch, delivered by a single senior team (strategist, designer, engineer, and QA/accessibility lead) with no offshore handoff or junior swap after the SOW was signed.
- Can DoodleWeb build a project like ThickLabel for us?
- Yes. DoodleWeb specializes in Agency Partner builds on Shopify + WordPress and similar platforms. Every quote is fixed-fee, returned in 48 hours, and staffed by the same senior team that ships it. Book a free 30-minute call at https://calendly.com/doodleweb/30min or email info@doodleweb.ca.